If you wish to exhaust your chance for success in the internet business, it is important that you get into online advertising. With the competition as stiff as it is, there’s a call for extra measures to level the playing field. As everyone else runs ads, why don’t you do your own? Here, let’s enumerate six of the most popular types of online advertising and how they are done. Hopefully, you’ll have a clearer idea of what would work best for you after reading the article.
Much like your good old yellow pages, online businesses have listings too. Some of them welcome free business enlistment while others require a small fee. Either way, they can help get your venture known to the public.
Know The Right Ads For Your Business
Banner ads are probably one of the oldest, if not the oldest type of advertising on the internet. They can highlight your offers and once the reader clicks on the ad, he or she will be brought to your online business site. You must prepare a good landing page so as to give the visitor further information about the business. Some banner spaces are paid per view while others are paid per click-through.
Displays ads are probably the most common among all types of online advertising. They are similar to banner ads, only, they can be found everywhere on a site and can come in the form of static images or flash videos.
Floating ads are the ads that appear right after you get to a certain website. They are said to be the best online advertising method because they grab attention, can fill the entire screen, and can contain audio and video elements. Whenever you refresh a page with this kind of ad, it pops out again and lingers until you click “x” or wait until some 20 or 30 seconds. Meanwhile, it blocks your view of the webpage you are trying to visit so you have no other choice but focus on the ad.
Takeover ads are what they say they are-they take the site over. Usually, a huge ad is displayed on the landing page of the site. Then, the same message of the ad can be seen throughout in the forms of buttons, sidebars, or banners. They can be quite effective in branding because visitors will have no choice but read the message repeatedly. Click-through rates are usually high when you have takeover ads.
Unicast ads are like TV commercials that run in the window of your browser. They have audio and video elements and can play from 10 to 30 seconds. They are quite powerful when it comes to branding because they work like typical TV ads. The only difference is you can click on ads like this and discover more about the product or service.
These are the most popular types of online advertising. If you have an internet marketing business or you intend to start one, these ideas can help you market it effectively. Give them a thought and weigh which ones would deliver the results you want.
